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Tuesday, 31 July 2007
Legal Writing -- Keeping the Reader Interested
 Here is another reason to use active verbs. According to Roy Jacobsen, "[y]our brain can’t tell the difference between reading about kicking a ball and actually kicking a ball." Roy cites research that, when you read a verb that refers to some "face, arm, or leg action—such as lick, pick, or kick—the motor cortex areas that control the specified action exhibit high rates of blood flow . . . For instance, reading the word lick triggers pronounced blood flow in sites of the motor cortex associated with tongue and mouth movements." Isn't that interesting?
The primary purpose of legal writing (may any writing) is to keep the reader reading, and keeping the reader interested (and the blood flowing!) certainly helps. Posted on 11:04 AM by susan
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